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Clients & Case Studies

Clients: (back to top)

Amylin Pharmaceuticals Dairy Management Inc Int’l Housewares Ass’n Pepsi-Cola
Associated Builders & Contractors DRS Product Returns LLC Kraft Foods Pepsi Bottling Group
Aisle 411

The Dial Corp The Kroger Co Pillsbury
American Greetings Dominick’s Finer Foods LMS Intellibound Procter & Gamble
American Society of Association Executives Feeding America Mars Chocolate North America LLC Progressive Grocer
American Wholesale Marketers Association Food Marketing Inst Masterfoods Project Mgmt Institute ISSIG
Anheuser-Busch Fresh Brands Magazine Publishers of America Ralston Foods
Arden Companies Frito-Lay, Inc McCadam Cheese Rand McNally
Automotive Service Association Frozen & Dairy Buyer

Mead Johnson Nutritionals Abbott Nutritional Products
bnp Media GenuOne Nat’l Association for Home Care & Hospice 7-Eleven
Barilla America Goldman Sachs National Association for Retail Marketing Services (NARMS) Sonoco
ClearLight Partners LLC Grocery Headquarters National Association of Chain Drug Stores (NACDS) Ukrop’s
The Clorox Co Grocery Manufacturers Ass’n National Association of Manufacturers Unilever
Coborn’s H.E. Butt Grocery Co. NCH Nuworld Western Publishing
Coca-Cola Healthcare Distribution Management Ass’n NCR Wm. Wrigley Jr. Co
ConAgra Foods Health Industry Distributors Association New World Pasta  
Consumer Healthcare Products Association. Heinz USA The News Group  
Cookware Manufacturers Association ICSFoodone Novartis  
Crystal Farms Int’l Foodservice Dist Ass’n Package Machinery Manufacturers Association


Contact information for personal reference is available upon request.

Subject Matter Examples (back to top)

The following synopsis of selected private projects written by Dan Raftery shows part of the range of subjects that he has covered in past deliverables to clients. Client identities and specific findings and recommendations associated with each deliverable are confidential.

  • Lead and Phthalates Regulations
    Compilation of research conducted in January 2009 regarding regulations pertaining to lead and phthalates in housewares products.  For a complimentary copy, click the following link to open a new email and click send: Lead and Phthalates Whitepaper Request.
  • Defining Customer Costs Associated with UPC Changes
    Confidential survey of eleven CPG executives quantified activity costs for four customer channels resulting from new item launches and product changes. The results were used in negotiations with the client’s customers.

  • The Future of Frontend Merchandising
    A multi-sponsor design project for a national supermarket chain defined a renewable category improvement process for checkstand merchandising that can be used across all of the retailer’s divisions.

  • Register Area Visi-cooler Merchandising Study with 7-Eleven
    A controlled-store merchandising study with consumer intercepts in two markets quantified $1 million annual sales from near register placement of visi-coolers.

  • Documenting Unit Load Compliance with GMA Guidelines
    Confidential survey of nine CPG manufacturers supported client manufacturer's new unit load policy initiative.

  • Carbonated Beverages Category Merchandising Test with Ukrops
    A controlled-store merchandising test and consumer intercept study of three in-aisle shelf layouts defined which one consumers liked and which was highest in sales.

  • Themed DSD Displays & POS Material
    Documented insights and observations from eight supermarket operators and Route Business Managers in three markets about how to improve utilization of POP material.

  • Revitalizing the Snack Food Selection at Wal-Mart
    Identified consumer perceptions of a stand-alone merchandising. Found most shoppers liked the new merchandising approach, encouraging Wal-Mart to adopt it.

  • Books R Us Merchandising and Replenishment System
    A closed-loop replenishment system, driven by store-specific planograms and sales data was designed and tested with Toys R Us. Found sales multiplied and other discounters embraced the program. Contributed to the client’s acquisition.

  • Variety or Duplication: A Process to Know Where You Stand
    The definitive pre-ECR SKU rationalization study for FMI involved Cub Foods, Pathmark, and Bi-Lo in a multi-market controlled-store test of six categories where SKUs were reduced using a consumer-defined process for identifying non-unique items. The process remains valid and viable today

Additional information is available about Dan Raftery's experience in these and other subject areas.


Raftery Resource Network, Inc.
593 Crosswind Lane
Lindenhurst, IL 60046
ph: 708-370-9933